The thing about building a business is that you hardly ever do it once.
You either tried many times before it worked, or you succeeded previously and are moving on to the next round.
And because of that, I believe entrepreneurs should learn how to enjoy the ride.
We often discuss the importance of believing in yourself and your product or service.
However, we don’t talk enough about how important it is to believe in the process.
To believe in something you can’t see, or properly show.
While it’s still a vision in the making.
You build many things that no one will ever know about, until they do.
And trust me, people will not remember when you were a beginner.
They will not remember the countless times they didn’t have faith in you.
They will not remember the days and nights you were up building something you couldn’t see yet, only feel.
They will not remember the struggles you faced, and will think it was pure luck.
They will not remember your cringe content or how you’d feel embarrassed about it.
They will not remember your failures or mistakes.
We say entrepreneurship is lonely for many reasons, and people not remembering how it all went down is one of them.
The beginning is yours.
You’re the only one who knows exactly how it is, exactly how it feels.
Your product, service, and brand are for them.
The story is for you.
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