hey there, welcome 💫

I’m Larissa.

Writer, business owner, +6y brand strategist helping companies, startups, and executives to build their business and personal brand. I love sharing my journey, thoughts, and all the messy little great things on social media.

If you want to read more and keep up with me, don’t forget to subscribe 🤍

Follow me on TikTok for more day-to-day lifestyle content, and on LinkedIn for business talk!

a little about me 🎀

Well, I’ve come such a long way to a point where I forget some parts of it.

I moved from Brazil to Portugal in 2021 for my Master’s degree in Data-Driven Marketing and decided to build a life here (I’m not a fan of looking back anyway).

What started as an International Relations major transformed into the Marketing world I’m in now — I have Philip Kotler and Donald Miller to thank for that, as their books Marketing 4.0 and Building a StoryBrand inspired me to fully change careers.

Now I have almost 7 years of experience creating brand strategies for companies, startups, and executives on a global scale and developing personal brands, and I love it more and more.

I help entrepreneurs elevate their personal brands and marketing strategies through my consulting services, Wide Creatives, and I’m Co-Founder of Azure Villa, a Real Estate boutique brand that aims to bring a fresh, authentic, and unique vision to Portugal’s premium real estate market.

Oh, and also a proud member of Haddad Entrepreneurship Institute from Nova School of Business and Economics, #1 business university in Portugal.

On my free time, I stay away from my phone 💆🏻‍♀️

I love spending quality time with the people and dogs I love, preferably surrounded by nature. I enjoy reading, traveling and trying to cook (but always down to go to a good restaurant) 🤍

how does this work? 👀

  • there’s no mystery or crazy sales pitch here

  • just drop your email in the pink box

  • and get my content on your inbox every week

  • perhaps the only downside is being online, not in person

  • but who knows? maybe one day

  • for now, follow me on TikTok and LinkedIn

heads up ☝🏻

I’m not here to give you all the answers — if anything, I’m bringing more questions.

I want to think, reflect, and question everything with you.

If you’re looking for a magic formula, you’re not going to enjoy this.

I think.

Maybe you will. Because I’m pretty lovable.

But anyway, I wouldn’t recommend searching for magic formulas. Because I don’t believe in them, I don’t create them and I don’t share them.

Besides that, we’ll have a great time together.

See you next week! 👋🏻

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MSc. data-driven marketing & business owner